The Overland is an equal parts cocktail lounge, small bites restaurant, and vinyl record listening space. Its cocktail program focuses on seasonal and local citrus while offering a wide range of natural wines, beer, and small plates from the kitchen.
We created a brand identity that reflects The Overland’s commitment to the environment and pays homage to the deep and rich history of Redlands, California. We wanted the mark to feel whimsical and natural. Hand-rendering the mark and typeface best achieved the look and feel we wanted to capture.
Photography by Morgan Glaub
Identity Design
Brand Guidelines
Art Direction
Menu Design
Web Design