Entrepreneurship, employment, entertainment and housing, all in one place. The innovation district is a place that generates ideas that helps the quality of life in the community.

Cities across the country are creating innovation districts to help revitalize underused areas and attract talent to inspire innovation. Many create these districts in their downtown core because entrepreneurs want to connect and collaborate in an urban setting.

The City of Riverside is creating their own innovation district after visiting six different cities with successful innovation districts of their own. We were asked to come up with a visual identity concept that captured the vibrancy of Southern California and the forward-thinking mindset that fosters unique ideas.